Pricing
Start where the decision is. Pay for the depth you need.
One diagnostic engine, three depths of answer, plus a recurring partnership for organisations that want the operating model run with them.
Insight
Executive clarity within two days.
€499
One-time
Sections 1–5
- Report sections 1–5: maturity and readiness, the capability model, benchmark position and AI in operation today.
- Around 45–55 assessment questions.
- Online report viewer plus a print-ready export.
- Bought directly by card. No sales call required.
Secure checkout. Invoice with VAT included.
Blueprint
The value case and the governed roadmap.
€599
One-time
Sections 6–15
- Everything in Insight, plus report sections 6–15.
- Risk → mitigation, the nine governance domains and agent-scale security.
- Ambition and goals, the value model, value by function and the diffusion engine.
- Investment portfolio, the 24-month plan and an executive readout session.
Secure checkout. Invoice with VAT included.
Executive
The operating model your board signs off.
€699
One-time
Sections 16–21
- Everything in Blueprint, plus report sections 16–21.
- Target operating model in a single table, workforce and skills.
- Codified advantage, the measurement pipeline and the investment case.
- Board decision pack: three decisions with costs, returns and the first 90 days.
Secure checkout. Invoice with VAT included.
Operating Partner
The partnership that runs it with you.
Custom
Recurring · monthly + quarterly
Recurring engagement
- The full 21-section report, kept current.
- Monthly advisory with your executive team.
- Quarterly board review on the board KPIs and the measurement pipeline.
- Re-assessment each cycle, so the value case stays honest.
Shaped around your governance calendar.
Compare
What is in each tier.
The report is one artefact with 21 sections. Your tier decides how much of it is unlocked.
| Report section / feature | Insight | Blueprint | Executive | Operating Partner |
|---|---|---|---|---|
| Executive Snapshot | ||||
| 1.Executive Dashboard | Included in Insight | Included in Blueprint | Included in Executive | Included in Operating Partner |
| Where Are We? | ||||
| 2.Maturity & Readiness | Included in Insight | Included in Blueprint | Included in Executive | Included in Operating Partner |
| 3.AI Capability Model | Included in Insight | Included in Blueprint | Included in Executive | Included in Operating Partner |
| 4.Benchmark Position | Included in Insight | Included in Blueprint | Included in Executive | Included in Operating Partner |
| 5.AI in Operation Today | Included in Insight | Included in Blueprint | Included in Executive | Included in Operating Partner |
| What Affects Us? | ||||
| 6.Risk → Mitigation Map | Not included in Insight. Unlocks with Blueprint | Included in Blueprint | Included in Executive | Included in Operating Partner |
| 7.Governance Deep-Dive | Not included in Insight. Unlocks with Blueprint | Included in Blueprint | Included in Executive | Included in Operating Partner |
| 8.Agent-Scale Security | Not included in Insight. Unlocks with Blueprint | Included in Blueprint | Included in Executive | Included in Operating Partner |
| What Should We Do? | ||||
| 9.Ambition & Goals | Not included in Insight. Unlocks with Blueprint | Included in Blueprint | Included in Executive | Included in Operating Partner |
| 10.The Value Answer | Not included in Insight. Unlocks with Blueprint | Included in Blueprint | Included in Executive | Included in Operating Partner |
| 11.Value & Journey by Function | Not included in Insight. Unlocks with Blueprint | Included in Blueprint | Included in Executive | Included in Operating Partner |
| 12.Diffusion Engine | Not included in Insight. Unlocks with Blueprint | Included in Blueprint | Included in Executive | Included in Operating Partner |
| 13.Case Benchmarks | Not included in Insight. Unlocks with Blueprint | Included in Blueprint | Included in Executive | Included in Operating Partner |
| 14.Investment Portfolio | Not included in Insight. Unlocks with Blueprint | Included in Blueprint | Included in Executive | Included in Operating Partner |
| 15.Waves & 24-Month Plan | Not included in Insight. Unlocks with Blueprint | Included in Blueprint | Included in Executive | Included in Operating Partner |
| How Should We Manage? | ||||
| 16.Target Operating Model | Not included in Insight. Unlocks with Executive | Not included in Blueprint. Unlocks with Executive | Included in Executive | Included in Operating Partner |
| 17.Workforce & Skills | Not included in Insight. Unlocks with Executive | Not included in Blueprint. Unlocks with Executive | Included in Executive | Included in Operating Partner |
| 18.Codify the Advantage | Not included in Insight. Unlocks with Executive | Not included in Blueprint. Unlocks with Executive | Included in Executive | Included in Operating Partner |
| 19.Measurement Pipeline | Not included in Insight. Unlocks with Executive | Not included in Blueprint. Unlocks with Executive | Included in Executive | Included in Operating Partner |
| 20.Investment & Value Case | Not included in Insight. Unlocks with Executive | Not included in Blueprint. Unlocks with Executive | Included in Executive | Included in Operating Partner |
| 21.Board Decision Pack | Not included in Insight. Unlocks with Executive | Not included in Blueprint. Unlocks with Executive | Included in Executive | Included in Operating Partner |
| Commercial & delivery | ||||
| Report sections included | 1–5 | 1–15 | 1–21 | 1–21 + recurring |
| Assessment questions | ≈45–55 | +30–35 | +25–30 | Refreshed each cycle |
| Time to report | Two days | Two days | Two days | Continuous |
| Online report viewer | Included in Insight | Included in Blueprint | Included in Executive | Included in Operating Partner |
| Print / PDF-ready export | Included in Insight | Included in Blueprint | Included in Executive | Included in Operating Partner |
| Team seatsIndicative / draft | 3 | 10 | Organisation-wide | Organisation-wide |
| Executive readout session | Not included in Insight | Included in Blueprint | Included in Executive | Included in Operating Partner |
| Monthly advisory | Not included in Insight | Not included in Blueprint | Not included in Executive | Included in Operating Partner |
| Quarterly board review | Not included in Insight | Not included in Blueprint | Not included in Executive | Included in Operating Partner |
| Report refresh & re-assessment | Not included in Insight | Not included in Blueprint | Not included in Executive | Included in Operating Partner |
| How you buy | Self-serve checkout | Self-serve checkout | Self-serve checkout | Contact sales |
| Billing | One-time | One-time | One-time | Recurring |
A padlock means the section exists in the report but is not unlocked at that tier.
Rows marked indicative / draft are commercial terms that are not final yet.
Locked sections are never rendered into your browser. Your entitlement is checked on the server before the report is built.
Engagement model
Every tier sits somewhere on the same path.
- 1
Discovery
- 2
Design
- 3
Build
- 4
Operate
- 5
Lead
Discovery is the entry point, not the destination.
Pricing questions
Before you decide.
How do I buy?
Insight, Blueprint and Executive are self-serve: create an account, pay by card and start the assessment immediately. Operating Partner is agreed in a short call first, because it is a recurring engagement shaped around your governance calendar.
Why is Operating Partner priced individually?
Because it is a recurring engagement shaped around your organisation's governance calendar rather than a fixed scope. Insight, Blueprint and Executive have fixed, final prices.
How does invoicing and VAT work?
Payments run through Stripe. VAT is calculated at checkout from your country and, for EU businesses, your VAT ID. You receive a proper invoice by email and can download it again from your billing page at any time.
What is the refund policy?
Insight, Blueprint and Executive produce a report generated from your own answers, so they cannot be returned once the assessment has started. If it has not been started, contact us and we will refund it. Operating Partner follows the terms in your contract.
Can I upgrade later?
Yes. Insight is designed as an entry point. When you upgrade, the sections you already have stay exactly as they are and the new sections unlock on top. Nothing has to be redone.
What happens right after purchase?
You receive a confirmation email with your order, and your dashboard shows the assessment as the next action. Once it is complete and validated, the report appears under Reports, unlocked to your tier.
Get the number. Then build the operating model that delivers it.
Insight gives your executive team a defensible answer in two days. Everything beyond it starts with a conversation about the decision in front of you.